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Full Day | Max. 16 Participants
Workshop Outcomes
- Use AI to research audiences, build customer personas and test propositions before committing budget
- Produce campaign content at pace while protecting brand voice and factual accuracy
- Build a reusable prompt and brand asset library so output stays consistent across the team
- Personalise customer communication at scale without losing credibility
- Apply AI to analysing campaign results and identifying what is genuinely driving growth
Topics Covered
- Audience research and persona development using AI, and how to validate what it produces
- Capturing brand voice so AI output sounds like your organisation rather than everyone else's
- Campaign production: briefs, landing pages, email sequences, social content and advertising variants
- Building a marketing prompt library and shared asset base for the whole team
- Personalisation and segmentation: what is effective, what is intrusive and where the line sits
- Analysing performance data, drawing conclusions and avoiding confident nonsense
- Disclosure, accuracy and Australian Consumer Law considerations for AI assisted marketing claims
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Marketing teams adopted AI faster than almost any other function, and are now producing a great deal of content that sounds like everybody else's. Volume went up. Distinctiveness went down.
This workshop addresses both halves of the problem. Participants learn to use AI properly for the parts of marketing where it is genuinely strong, being research, variation, personalisation and analysis, while building the brand voice discipline and fact checking habits that keep output credible. Teams leave with a shared prompt library and a working method rather than a set of one off experiments.
The facilitator is a member of the Australian Marketing Institute with over 30 years of experience in marketing strategy and business transformation across organisations including IBM, Westpac and Kenneth Cole, alongside thousands of Australian small and medium businesses.
Workshop Outcomes
- Use AI to research audiences, build customer personas and test propositions before committing budget
- Produce campaign content at pace while protecting brand voice and factual accuracy
- Build a reusable prompt and brand asset library so output stays consistent across the team
- Personalise customer communication at scale without losing credibility
- Apply AI to analysing campaign results and identifying what is genuinely driving growth
Topics Covered
- Audience research and persona development using AI, and how to validate what it produces
- Capturing brand voice so AI output sounds like your organisation rather than everyone else's
- Campaign production: briefs, landing pages, email sequences, social content and advertising variants
- Building a marketing prompt library and shared asset base for the whole team
- Personalisation and segmentation: what is effective, what is intrusive and where the line sits
- Analysing performance data, drawing conclusions and avoiding confident nonsense
- Disclosure, accuracy and Australian Consumer Law considerations for AI assisted marketing claims
Who is this workshop for
Marketing managers, communications and content teams, digital marketers, business development staff and business owners responsible for customer growth.
Handouts/materials provided
Marketing prompt library covering research, campaign and analysis tasks, brand voice capture template, campaign brief template, content review and fact checking checklist.
What to bring
A laptop, your current brand and tone of voice guidance if you have it, and one live or upcoming campaign to work on during the session.
Facilitator
About the facilitator
Over more than 30 years, Razz has helped organisations improve performance through technology, marketing and business transformation, working with IBM, Westpac, The Salvation Army, Jefferies and Company, Computer Based Solutions and Kenneth Cole, alongside thousands of Australian small and medium businesses.
His focus is not AI for its own sake. It is workflow automation, business systems, productivity and process improvement, with AI applied where it genuinely improves the outcome. The method is deliberately problem-first: identify the repetitive, manual and low-value work, quantify what it costs, then select the technology.
That approach is grounded in commercial and delivery discipline. Razz is a former CPA, an accredited PRINCE2 project manager, a member of the Australian Marketing Institute and holds a Master of Teaching, so sessions carry the financial rigour of a finance function, the delivery structure of a project office and the instructional design of a qualified teacher.
His facilitation style is practical and hands-on. Participants work on their own processes, their own numbers and their own documents, and leave with working examples and measurable outcomes rather than theory.
His philosophy is straightforward: AI should remove friction, improve decision-making, and let people spend their time on work that is actually worth their attention.
Key Expertise
- AI Strategy and Business Transformation
- AI WorkflowAutomation and Process Improvement
- Marketing Strategy and Customer Growth
- Business Systems Design
- Digital Transformation
- Prompt Engineering and AI Adoption
Industry Focus
- Financial Services
- Government
- Professional Services
- Retail
- Not for Profit
- Technology
- Small and Medium Business
Based in:
About the facilitator
Over more than 30 years, Razz has helped organisations improve performance through technology, marketing and business transformation, working with IBM, Westpac, The Salvation Army, Jefferies and Company, Computer Based Solutions and Kenneth Cole, alongside thousands of Australian small and medium businesses.
His focus is not AI for its own sake. It is workflow automation, business systems, productivity and process improvement, with AI applied where it genuinely improves the outcome. The method is deliberately problem-first: identify the repetitive, manual and low-value work, quantify what it costs, then select the technology.
That approach is grounded in commercial and delivery discipline. Razz is a former CPA, an accredited PRINCE2 project manager, a member of the Australian Marketing Institute and holds a Master of Teaching, so sessions carry the financial rigour of a finance function, the delivery structure of a project office and the instructional design of a qualified teacher.
His facilitation style is practical and hands-on. Participants work on their own processes, their own numbers and their own documents, and leave with working examples and measurable outcomes rather than theory.
His philosophy is straightforward: AI should remove friction, improve decision-making, and let people spend their time on work that is actually worth their attention.
Key Expertise
- AI Strategy and Business Transformation
- AI WorkflowAutomation and Process Improvement
- Marketing Strategy and Customer Growth
- Business Systems Design
- Digital Transformation
- Prompt Engineering and AI Adoption
Industry Focus
- Financial Services
- Government
- Professional Services
- Retail
- Not for Profit
- Technology
- Small and Medium Business
Based in:
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