- Ask a Question
- Bookmark
- Share
- prev
- next
Full Day | Max. 12 Participants
Workshop Outcomes
- Work as a team to create a clear value proposition statement about a key product or service
- Develop a clear and personalised ‘elevator pitch’ on the business, and practice with peers, workshopping for clarity and impact
- Understand what decision makers think about, care about and talk about, in order to be part of the conversation
- Explore the concerns and language of your targets and how you can meet them where they’re at
- Learn why a purposeful personal brand is an essential tool for team members tasked with building business relationships to achieve product or service awareness and market growth, and how to make an authoritative impression on target contacts, both in person and online
- Learn the key elements of personal branding that sales team members must develop in order to build trust with networks
- Develop positioning of your personal brands as subject experts, emerging with a positioning statement about who you are as a professional and how this adds value to others, within the context of your team’s business growth goals
- Create a strategic, team plan for brand visibility and networking, involving highly specific, targeted actions to achieve clearly defined outcomes
- Develop or align KPIs to measure your progress, report to the team and stay on track
Topics Covered
- How can we as a sales team gain clarity on the key messages we need to communicate about the business we are in?
- How do I redefine my personal brand as a trusted advisor providing solutions to customers?
- How can I be seen as a peer to decision-makers in my target market?
- How do we create a plan as a team to build our brand and networks, in order to achieve traction bringing our product or service to market?
Location
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Whether you have an inexperienced or newly formed sales team, or a team who is tasked with selling a new product, service, or brand… your team needs clarity on how to talk about the business, its offerings and its value to specific target markets. They also need to be able to sell themselves – to be seen as peers and trusted advisors to the customers and industries they serve.
This full-day strategy planning workshop with your team will get them working together to gain clarity on the business brand they represent, develop their own personal brands to build trust in the team, and emerge with a strong business development and networking plan that aligns with your KPIs or sales targets.
This workshop can be delivered face-to-face or virtually.
Workshop Outcomes
- Work as a team to create a clear value proposition statement about a key product or service
- Develop a clear and personalised ‘elevator pitch’ on the business, and practice with peers, workshopping for clarity and impact
- Understand what decision makers think about, care about and talk about, in order to be part of the conversation
- Explore the concerns and language of your targets and how you can meet them where they’re at
- Learn why a purposeful personal brand is an essential tool for team members tasked with building business relationships to achieve product or service awareness and market growth, and how to make an authoritative impression on target contacts, both in person and online
- Learn the key elements of personal branding that sales team members must develop in order to build trust with networks
- Develop positioning of your personal brands as subject experts, emerging with a positioning statement about who you are as a professional and how this adds value to others, within the context of your team’s business growth goals
- Create a strategic, team plan for brand visibility and networking, involving highly specific, targeted actions to achieve clearly defined outcomes
- Develop or align KPIs to measure your progress, report to the team and stay on track
Topics Covered
- How can we as a sales team gain clarity on the key messages we need to communicate about the business we are in?
- How do I redefine my personal brand as a trusted advisor providing solutions to customers?
- How can I be seen as a peer to decision-makers in my target market?
- How do we create a plan as a team to build our brand and networks, in order to achieve traction bringing our product or service to market?
Who is this workshop for
One sales team with a common product or service focus.
Handouts/materials provided
Workbooks, digital templates including planning tools completed in session
What to bring
The facilitator will ask for basic brand guidelines and an understanding of your team’s current sales or business development goals, prior to the session.
You may also wish to bring along any existing sales or business development plans you are currently using with your team.
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
Contact Us
Can’t find what you need? For more information or a customised solution for your organisation, simply fill out the form below, we will be in touch with you shortly.
Providing choice of leading experts, best training workshops and coaching solutions.