‘Brand Culture’ Strategy for Boards & Leadership Teams
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$2200 INC GST
Boards C-Suites are focusing on building trust in meaningful ways in the current global business landscape, and leadership teams are faced with the challenges of the intangibility of Culture.
One way you can work with this in your organisation is to consider the connections between Brand and Culture. Using the lens of a ‘Brand Culture Framework’, you can explore how your people engage with and communicate your brand across the entire organisation and and with external audiences. Working with the intersection between the company brand and the personal brands of staff can give you a very practical and visible way in to assess and address culture in your organisation and how it plays into brand communications, business development and trust.
This workshop provides a practical introduction to working with the Brand Culture Framework and can be extended to an analysis and strategy project using in-depth assessment and planning tools.
This workshop is for boards, councils and leadership teams and can be facilitated online or in-person.
Brand Culture Framework analysis and planning tools and exercises to apply directly to your organisation during the workshop.
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
What organisations need to address in order to build trust Working long-term with professional services, where brand success is dependent on maintaining a high level of trust – but particularly since Covid – I’ve been deep-diving into how we build trust, influence and confidence in business. I’ve had some really interesting conversations with professional people […]
When I ask individuals across all levels of an organisation, ‘What does the company brand mean to you?’, they typically find it difficult to answer that question. An organisation’s brand is so much more than a logo or a website. In fact, your brand is most meaningfully communicated through your people. This is what I […]
“As Team Leader, what is my role during a facilitated workshop for my team?” You’ve booked a workshop with a topic expert because you feel your team needs to learn more about the topic and develop an appreciation for the importance of building related skills or creating change… and you want them to hear it […]
Since 2020 we have experienced lockdowns, venue restrictions and cuts to our regular networking event programs… and many are now finding that they prefer a hybrid or online-only approach to business and relationship development. Online networking activities can be shorter, more to-the-point and save lots of time and money otherwise spent attending in-person meetings and […]
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
What organisations need to address in order to build trust Working long-term with professional services, where brand success is dependent on maintaining a high level of trust – but particularly since Covid – I’ve been deep-diving into how we build trust, influence and confidence in business. I’ve had some really interesting conversations with professional people […]
When I ask individuals across all levels of an organisation, ‘What does the company brand mean to you?’, they typically find it difficult to answer that question. An organisation’s brand is so much more than a logo or a website. In fact, your brand is most meaningfully communicated through your people. This is what I […]
“As Team Leader, what is my role during a facilitated workshop for my team?” You’ve booked a workshop with a topic expert because you feel your team needs to learn more about the topic and develop an appreciation for the importance of building related skills or creating change… and you want them to hear it […]
Since 2020 we have experienced lockdowns, venue restrictions and cuts to our regular networking event programs… and many are now finding that they prefer a hybrid or online-only approach to business and relationship development. Online networking activities can be shorter, more to-the-point and save lots of time and money otherwise spent attending in-person meetings and […]
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
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