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Short Workshop | Max. 15 Participants
Workshop Outcomes
- Overcome the intangibility and ‘unknown factor’ of organisational culture, by exploring a strategic and practical pathway for assessing and addressing the gaps between stated brand values and existing culture within your organisation
- Discover your ‘Brand Culture’ – the extent to which your team members understand, align with and communicate the business vision, brand values and key messages, both internally externally
- Learn how to lead brand definition and culture change from the top, while involving all levels of the organisation in ways that are meaningful and useful in strengthening brand trust
Topics Covered
- Building brand trust through consistency experience
- Meaningful and practical ways to engage and empower individuals to communicate your brand
- How organisational culture is displayed, built or broken down in online and virtual spaces in the post-Covid world
- Using a ‘net’ to catch how the brand is expressed in planned and unplanned ways, internally and externally, in-person and online
- Why building a culture of confident and aligned personal brands creates commitment and builds trust
Location
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Boards C-Suites are focusing on building trust in meaningful ways in the current global business landscape, and leadership teams are faced with the challenges of the intangibility of Culture.
One way you can work with this in your organisation is to consider the connections between Brand and Culture. Using the lens of a ‘Brand Culture Framework’, you can explore how your people engage with and communicate your brand across the entire organisation and and with external audiences. Working with the intersection between the company brand and the personal brands of staff can give you a very practical and visible way in to assess and address culture in your organisation and how it plays into brand communications, business development and trust.
This workshop provides a practical introduction to working with the Brand Culture Framework and can be extended to an analysis and strategy project using in-depth assessment and planning tools.
Workshop Outcomes
- Overcome the intangibility and ‘unknown factor’ of organisational culture, by exploring a strategic and practical pathway for assessing and addressing the gaps between stated brand values and existing culture within your organisation
- Discover your ‘Brand Culture’ – the extent to which your team members understand, align with and communicate the business vision, brand values and key messages, both internally externally
- Learn how to lead brand definition and culture change from the top, while involving all levels of the organisation in ways that are meaningful and useful in strengthening brand trust
Topics Covered
- Building brand trust through consistency experience
- Meaningful and practical ways to engage and empower individuals to communicate your brand
- How organisational culture is displayed, built or broken down in online and virtual spaces in the post-Covid world
- Using a ‘net’ to catch how the brand is expressed in planned and unplanned ways, internally and externally, in-person and online
- Why building a culture of confident and aligned personal brands creates commitment and builds trust
Who is this workshop for
This workshop is for boards, councils and leadership teams and can be facilitated online or in-person.
Handouts/materials provided
Brand Culture Framework analysis and planning tools and exercises to apply directly to your organisation during the workshop.
What to bring
Any existing formal documents describing your organisation’s brand, values and purpose.
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
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