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Half Day | Max. 25 Participants
Workshop Outcomes
- Introduce the concept of a ‘personal brand’ to staff and motivate them to reflect on what they are personally communicating in work contexts.
- Provide time for team members to reflect on who they are as professionals and what is necessary to elevate their positioning, visibility and confidence to achieve business and career goals.
- Explore the psychology of first impressions and what your communication style says about you.
- Learn the top 3 elements for personal brand development, and commit to next action steps.
Topics Covered
- Learn why your personal brand is out there – whether you know it or not – and what it’s saying about you.
- The ways your personal brand is communicated in person and online, and its positive or negative effects on the organisation.
- Some of the key elements of personal branding that you can develop to elevate your career and choose your next priority steps.
- Reflecting on your personal brand messages.
Location
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
This practical workshop introduces graduate-level/early-stage career participants to their personal brand, the psychology of making a good impression and how to use confident communication techniques in real workplace situations. The workshop features visual examples, role-play, discussion and exercises designed to build participants’ awareness of how they might be perceived, and foster their professional confidence in representing themselves and the company brand.
Leadership/management can be consulted to inform your workshop’s focus points and feedback is given on participant concerns, strengths and areas to work on, following the workshop. Ongoing post-workshop support is also available, such as leadership team advisory, or 1-to-1/Team mentoring and coaching with the facilitator.
Workshop Outcomes
- Introduce the concept of a ‘personal brand’ to staff and motivate them to reflect on what they are personally communicating in work contexts.
- Provide time for team members to reflect on who they are as professionals and what is necessary to elevate their positioning, visibility and confidence to achieve business and career goals.
- Explore the psychology of first impressions and what your communication style says about you.
- Learn the top 3 elements for personal brand development, and commit to next action steps.
Topics Covered
- Learn why your personal brand is out there – whether you know it or not – and what it’s saying about you.
- The ways your personal brand is communicated in person and online, and its positive or negative effects on the organisation.
- Some of the key elements of personal branding that you can develop to elevate your career and choose your next priority steps.
- Reflecting on your personal brand messages.
Who is this workshop for
This workshop is for early-stage career professionals, interns and students, and can be facilitated online or in-person.
Handouts/materials provided
Worksheets, in-workshop games and activities
What to bring
No pre-work required
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
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