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Short Workshop | Max. 50 Participants
45 minutes
Workshop Outcomes
- Unlock the potential of your organisation’s stories
- Improve your marketing results with sticky stories that drive your audience to take action
- Gain a deeper understanding of human behaviour
- Decode the neuroscience behind why certain stories capture attention while others fade away
- Learn to build authentic emotional connections that turn audience into loyal advocates
Topics Covered
- Why neuroscience can be the key to your business growth
- Why some brands get remembered while others are forgotten within seconds
- How brains work when you engage them with a great story
- The BRAND model for incorporating the StoryScience method into your organisation's stories - how to be seen, heard, remembered and acted upon.
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
What makes a story impossible to ignore and even harder to forget? The secret may lie in the science of how our brains process information, create emotional connections and form lasting memories.
In this engaging and practical workshop, participants will discover how neuroscience and the psychology of storytelling can transform the way organisations communicate and market their brands. They will explore what makes stories resonate with audiences, capture attention, build emotional connection and ultimately inspire people to take action.
Using the BRAND Model (Base, Road, Attachment, Narrator, and Delivery) participants will learn how to craft compelling stories that connect with their audience on a deeper level. They will discover how to move beyond simply sharing information and instead create memorable narratives that make ideas stick, strengthen brand connection and drive real-world results.
Through practical activities and interactive exercises, participants will learn how to unlock the storytelling potential within their organisation and develop stories that are effective, engaging, and persuasive. Whether communicating a brand's purpose, promoting a product or service, or bringing a message to life, participants will gain practical tools to create stories that capture attention and stay with their audience long after the conversation ends.
Because the best stories don't just get heard. They get remembered, shared, and talked about.
Workshop Outcomes
- Unlock the potential of your organisation’s stories
- Improve your marketing results with sticky stories that drive your audience to take action
- Gain a deeper understanding of human behaviour
- Decode the neuroscience behind why certain stories capture attention while others fade away
- Learn to build authentic emotional connections that turn audience into loyal advocates
Topics Covered
- Why neuroscience can be the key to your business growth
- Why some brands get remembered while others are forgotten within seconds
- How brains work when you engage them with a great story
- The BRAND model for incorporating the StoryScience method into your organisation's stories - how to be seen, heard, remembered and acted upon.
Who is this workshop for
Leaders, marketers and managers who want to understand how to tell a compelling story that our brains are wired to hear, remember and act on.
Handouts/materials provided
None
What to bring
Note taking supplies
Facilitator
About the facilitator
Alecia Hancock is a dynamic facilitator with a proven track record of captivating audiences and delivering results, Alecia has inspired more than 50,000 people across three continents. With 400+ presentations and workshops under her belt, Alecia’s insights have been featured by organisations like Pfizer, Edith Cowan University, the Fundraising Institute of New Zealand and the Australian Red Cross. Her expertise has been sought after in Malaysia, Canada, and New Zealand, making her a truly global voice in the field.
After more than 15 years as a journalist and 13 years working with nonprofits to develop their digital marketing strategies, Alecia is Australasia’s leading storytelling and digital workshop facilitator.
As a company founder, Alecia was recognised with a Telstra Micro Business of the Year WA award, Anthill’s Top 50 Coolest Companies to work for, Best Social Media Campaign of the Year, and in NIFNEX 100 most influential people.
Alecia's journey from a keen journalist interviewing global celebrities such as Adele and Sylvester Stallone to a revered digital marketing strategist encapsulates her dynamic knowledge base and versatile skill set. Alecia's narrative serves as a powerful reminder that with determination, creativity, and a knack for storytelling, one can indeed change the world.
She has honed her digital marketing and storytelling skills learning from industry leaders including Guy Kawasaki (Apple), Gary Vaynerchuk, Randi Zuckerberg, Priscilla Chan, Jay Baer, Brian Sollis, Patt Flynn, Amy Porterfield, Jon Loomer, Instagram’s founders, and even Cirque de Solei, Pixar and the CIA.
Outside of work, Alecia is as unique as the storytelling she inspires for her audiences. Alecia's role as a sessional lecturer at Notre Dame University and her strategic positions on the boards of Girl Guides Australia and The Salvation Army media advisory committee underlines her commitment to fostering future leaders and impacting societal change. Despite being diagnoses with a rare and incurable autoimmune disease, Alecia shares her zest for life. A self-confessed Red Bull drinker and former freestyle martial arts competitor, whether she’s jumping out of a plane, riding her Kawasaki Ninja Motorbike or volunteering with a nonprofit – she loves to push herself into a new challenge.
Key Expertise
- Social Media
- Digital Marketing
- StoryScience
- Not-for-profit Marketing
- AI for Marketing & Organisational Efficiency
- Presenting with Impact
Industry Focus
- Not-for-Profit & Social Enterprise
- Management
- Leadership teams
- Professional Services
- Women in Leadership
Based in:
About the facilitator
Alecia Hancock is a dynamic facilitator with a proven track record of captivating audiences and delivering results, Alecia has inspired more than 50,000 people across three continents. With 400+ presentations and workshops under her belt, Alecia’s insights have been featured by organisations like Pfizer, Edith Cowan University, the Fundraising Institute of New Zealand and the Australian Red Cross. Her expertise has been sought after in Malaysia, Canada, and New Zealand, making her a truly global voice in the field.
After more than 15 years as a journalist and 13 years working with nonprofits to develop their digital marketing strategies, Alecia is Australasia’s leading storytelling and digital workshop facilitator.
As a company founder, Alecia was recognised with a Telstra Micro Business of the Year WA award, Anthill’s Top 50 Coolest Companies to work for, Best Social Media Campaign of the Year, and in NIFNEX 100 most influential people.
Alecia's journey from a keen journalist interviewing global celebrities such as Adele and Sylvester Stallone to a revered digital marketing strategist encapsulates her dynamic knowledge base and versatile skill set. Alecia's narrative serves as a powerful reminder that with determination, creativity, and a knack for storytelling, one can indeed change the world.
She has honed her digital marketing and storytelling skills learning from industry leaders including Guy Kawasaki (Apple), Gary Vaynerchuk, Randi Zuckerberg, Priscilla Chan, Jay Baer, Brian Sollis, Patt Flynn, Amy Porterfield, Jon Loomer, Instagram’s founders, and even Cirque de Solei, Pixar and the CIA.
Outside of work, Alecia is as unique as the storytelling she inspires for her audiences. Alecia's role as a sessional lecturer at Notre Dame University and her strategic positions on the boards of Girl Guides Australia and The Salvation Army media advisory committee underlines her commitment to fostering future leaders and impacting societal change. Despite being diagnoses with a rare and incurable autoimmune disease, Alecia shares her zest for life. A self-confessed Red Bull drinker and former freestyle martial arts competitor, whether she’s jumping out of a plane, riding her Kawasaki Ninja Motorbike or volunteering with a nonprofit – she loves to push herself into a new challenge.
Key Expertise
- Social Media
- Digital Marketing
- StoryScience
- Not-for-profit Marketing
- AI for Marketing & Organisational Efficiency
- Presenting with Impact
Industry Focus
- Not-for-Profit & Social Enterprise
- Management
- Leadership teams
- Professional Services
- Women in Leadership
Based in:
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