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2 days | Max. 10 Participants
Workshop Outcomes
- Your company vision
- Your company mission
- Your organisational values
- Your organisational purpose
- Your culture change plan
Topics Covered
- Defining values and what makes them relevant to business
- The role of storytelling in illustrating values
- Making your vision and mission practical
- Understanding how to activate values in the workplace
- Measuring the impact of your values, mission, values and purpose
- Bringing your whole team along on the journey towards owning and emboding your vision, mission, values and purpose
- Practical ways to infuse your values and purpose throughout your organisation
- Refining your vision, mission, values and purpose over time
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
Defining your organisation's vision, mission, values and purpose has multiple benefits. Rather than letting this degrade into a tick-box affair, use this opportunity to unite your senior team off-site for a thought-provoking reboot of your internal compass. Using a range of facilitation techniques, learning tools, and cutting-edge research, Brook McCarthy will ensure this workshop doesn't just define what you stand for, but future-proofs your organisation.
Workshop Outcomes
- Your company vision
- Your company mission
- Your organisational values
- Your organisational purpose
- Your culture change plan
Topics Covered
- Defining values and what makes them relevant to business
- The role of storytelling in illustrating values
- Making your vision and mission practical
- Understanding how to activate values in the workplace
- Measuring the impact of your values, mission, values and purpose
- Bringing your whole team along on the journey towards owning and emboding your vision, mission, values and purpose
- Practical ways to infuse your values and purpose throughout your organisation
- Refining your vision, mission, values and purpose over time
Who is this workshop for
Senior executives, leadership team
Handouts/materials provided
Workshop printed handbook
Internal stakeholder questionnaires
External stakeholder questionnaire
What to bring
Laptops
Facilitator
About the facilitator
Brook is a digital marketing trainer and business coach with 17 years experience who has a broad expertise that spans communications strategy, publicity and PR, social media and digital marketing, and profile-raising.
For the last 10 years, Brook has been training and coaching professionals and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Australia Post, the Federal Department of Agriculture and Fisheries, and Wyndham Lawyers. And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and thinks that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
About the facilitator
Brook is a digital marketing trainer and business coach with 17 years experience who has a broad expertise that spans communications strategy, publicity and PR, social media and digital marketing, and profile-raising.
For the last 10 years, Brook has been training and coaching professionals and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Australia Post, the Federal Department of Agriculture and Fisheries, and Wyndham Lawyers. And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and thinks that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
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