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Half Day | Max. 25 Participants
Workshop Outcomes
- Uncover/review the underlying Purpose of the organisation, and consider how clear Purpose messaging is through the Brand
- Understand the difference between general Values statements and those that point to exactly what we do each day to live out those values
- Create focus on unifying core values, including the values that are meaningful to team members, and create clear statements about what these values mean in terms of daily practice
- Create a common language for staff in talking about shared values, with each other and with external stakeholders, that can also be used in performance reviews
- Generate excitement, motivation and meaning for team members through becoming being ‘Values Ambassadors’ for the brand
- Decide on a pathway to bring back findings to the whole organisation and engage wider staff, to strengthen a culture based on living out shared values
Topics Covered
- What is Purpose – to the individual, to the team, to the organisation? Why does it matter?
- What do we mean by ‘Company Values’ or ‘Team Values’? Why this matters to stakeholders, and why it needs to go beyond morals and ethics, or general statements
- How do Purpose and Values fit in with the Brand, the Culture, and the Business Strategy or Objectives?
- Clarifying Organisational or Team Purpose and Values, considering what is meaningful for individuals and what the values look like in their work
- Ways to take our findings forward, involve the wider team, and turn it into action on Monday morning
Location
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Being clear on the core PURPOSE for existing as an organisation or team is what moves people to work with you: it attracts and retains the right staff and customers, and produces a highly positive and effective culture where people care deeply about their work.
It’s also important to clarify what’s important in HOW we do what we do – in ways that create purpose-driven action – what will we do on Monday morning to work in alignment with our PURPOSE and our VALUES?
Many leaders and team members report that Purpose and Values exercises are ‘nice experiences’ but don’t leave them any clearer about what to change.
Ideally, a strategy to get clear on Purpose and Values is:
• Championed by leadership
• Linked to Brand, Culture and Strategy
• Inclusive of a cross-section of staff from your organisation
• Authentic, meaningful and practical for all staff
Workshop Outcomes
- Uncover/review the underlying Purpose of the organisation, and consider how clear Purpose messaging is through the Brand
- Understand the difference between general Values statements and those that point to exactly what we do each day to live out those values
- Create focus on unifying core values, including the values that are meaningful to team members, and create clear statements about what these values mean in terms of daily practice
- Create a common language for staff in talking about shared values, with each other and with external stakeholders, that can also be used in performance reviews
- Generate excitement, motivation and meaning for team members through becoming being ‘Values Ambassadors’ for the brand
- Decide on a pathway to bring back findings to the whole organisation and engage wider staff, to strengthen a culture based on living out shared values
Topics Covered
- What is Purpose – to the individual, to the team, to the organisation? Why does it matter?
- What do we mean by ‘Company Values’ or ‘Team Values’? Why this matters to stakeholders, and why it needs to go beyond morals and ethics, or general statements
- How do Purpose and Values fit in with the Brand, the Culture, and the Business Strategy or Objectives?
- Clarifying Organisational or Team Purpose and Values, considering what is meaningful for individuals and what the values look like in their work
- Ways to take our findings forward, involve the wider team, and turn it into action on Monday morning
Who is this workshop for
This workshop is for boards, councils and leadership teams and can be facilitated online or in-person. You may also wish to include your Marketing and HR team leads, or a cross-section of staff from your organisation.
Handouts/materials provided
Worksheets, in-workshop activities and take-away documents produced in-workshop
What to bring
This workshop can be adapted to work with existing brand values or as an opportunity to gain fresh perspectives on what is currently meaningful to team members. If you wish to work with what you have, you will be asked to provide your Purpose and Values Statements ahead of the workshop.
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
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