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Short Workshop | Max. 15 Participants
Workshop Outcomes
- Learn a unique methodology for developing a meaningful Employer Brand, characterised by a whole- organisation view of brand communication and its importance to potential employees looking to connect with your brand.
- Discover specific questions you can ask each team to get valuable feedback to inform your Employer Brand.
- Preview valuable analysis and planning tools that you can use to extend the conversation with your teams.
Topics Covered
- The pillars of an organisation-wide employer brand strategy (and why this matters).
- Using a ‘net’ to catch how the brand is expressed in planned and unplanned ways, internally and externally, in-person and online.
- How to encourage and support staff to be 'brand ambassadors' for your employer brand, attracting other great people like them.
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
In today’s competitive environment, a robust ‘Employer Brand’ strategy is essential to attract and retain top staff. This must go beyond traditional approaches of simply naming benefits of working at your organisation; your strategy must answer the question, ‘How are we communicating ‘Why us?’ across all brand touchpoints?’.
When your people develop confidence and clarity in the overarching brand and how this relates to their teams, they become strong brand ambassadors. Your people are your best resource for developing an ‘Employer Brand’ – because they can tell you ‘Why us’ and ‘What it’s like to be on our team’.
For leaders who wish to learn more about our approach to Employer Brand before developing their strategy, the introductory workshop is a strong choice to set the foundation. If you're ready to dive into analysis and strategy, please see our Full Day version of this workshop.
Workshop Outcomes
- Learn a unique methodology for developing a meaningful Employer Brand, characterised by a whole- organisation view of brand communication and its importance to potential employees looking to connect with your brand.
- Discover specific questions you can ask each team to get valuable feedback to inform your Employer Brand.
- Preview valuable analysis and planning tools that you can use to extend the conversation with your teams.
Topics Covered
- The pillars of an organisation-wide employer brand strategy (and why this matters).
- Using a ‘net’ to catch how the brand is expressed in planned and unplanned ways, internally and externally, in-person and online.
- How to encourage and support staff to be 'brand ambassadors' for your employer brand, attracting other great people like them.
Who is this workshop for
Leadership/Senior Executive Team. It is recommended that you include your HR Lead and Branding/Marketing/Communications Lead.
Handouts/materials provided
Employer Brand Strategy Checklist pre-work;
What to bring
Please bring your completed Employer Brand Strategy Checklist to the session, ready for discussion with your leadership team.
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
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