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Half Day | Max. 5 Participants
Workshop Outcomes
- Development of key messages
- Structuring ideas simply and persuasively
- Protecting brand and reputation
- Communicate effectively on camera
- Dealing with difficult questions
- Appearing authentic
Topics Covered
- Understanding the media
- Crafting your messages
- Handling an interview
Location
How can this workshop be delivered?
- Face to face
Overview
This workshop will give you the tools to navigate media interviews. The media can be used as a tool to promote your company, provided you understand how to put your best foot forward. Equally, the media can be a risk to your brand and reputation if you are not confident in dealing with a public crisis.
Workshop Outcomes
- Development of key messages
- Structuring ideas simply and persuasively
- Protecting brand and reputation
- Communicate effectively on camera
- Dealing with difficult questions
- Appearing authentic
Topics Covered
- Understanding the media
- Crafting your messages
- Handling an interview
Who is this workshop for
Executives and leaders who are tasked with promoting and protecting their company's brand and reputation.
Handouts/materials provided
Handouts and a "cheat sheet" which can be used for future reference.
What to bring
Your creativity and a willingness to be put in the spotlight.
Facilitator
About the facilitator
Heidi is a financial news specialist and former TV anchor for Bloomberg Television in the Asia Pacific and Middle East regions. She has more than 15 years experience working in business and financial news, generating content for financial publications including Wall Street Journal, Sky News, CNN, CNBC and Forbes.
She is the founder of Multiplier Media and Coincast TV and was awarded a prestigious WA Business News’ 40under40 award in 2019. She was also a finalist in the Business News Australia’s Young Entrepreneur Awards in 2018.
She currently consults to a range of companies from ASX Top 200 companies to fast growing digital startups to assist them in managing their media relations and profiling.
Key Expertise
- Strategic communications
- Media relations and profile raising
- Multimedia news production
Industry Focus
- Finance and business
- Technology
- Start-ups and scale-ups
Based in:
About the facilitator
Heidi is a financial news specialist and former TV anchor for Bloomberg Television in the Asia Pacific and Middle East regions. She has more than 15 years experience working in business and financial news, generating content for financial publications including Wall Street Journal, Sky News, CNN, CNBC and Forbes.
She is the founder of Multiplier Media and Coincast TV and was awarded a prestigious WA Business News’ 40under40 award in 2019. She was also a finalist in the Business News Australia’s Young Entrepreneur Awards in 2018.
She currently consults to a range of companies from ASX Top 200 companies to fast growing digital startups to assist them in managing their media relations and profiling.
Key Expertise
- Strategic communications
- Media relations and profile raising
- Multimedia news production
Industry Focus
- Finance and business
- Technology
- Start-ups and scale-ups
Based in:
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