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Full Day | Max. 4 Participants
Workshop Outcomes
- Marketing Strategy
- Clarity and Alignment
- Brand Script Copy
Topics Covered
- Marketing
- Sales
- Product Delivery
Location
How can this workshop be delivered?
- Face to face
Overview
The Caterpillar Framework™ is a marketing framework for small and medium sized business who want a foolproof marketing strategy that is simple, powerful and very easy to understand. Based on the book, ‘Very Good Marketing’, the Caterpillar Framework™ One Day Workshop takes you through the three biggest things your business needs right now to reach their growth goals.
1. Your brand story - how you communicate exactly what it is you do, who you do it for and how you do it to every person in your target market with absolute clarity.
2. Your marketing strategy - together we create your high level marketing strategy using the Caterpillar Framework™
3. Your marketing bottleneck - diagnosing and overcoming your biggest bottleneck in your customer journey
The workshop delivers absolute clarity on your high-level marketing strategy so that you have a clear path towards your goals utilising the best marketing techniques available.
Workshop Outcomes
- Marketing Strategy
- Clarity and Alignment
- Brand Script Copy
Topics Covered
- Marketing
- Sales
- Product Delivery
Who is this workshop for
This workshop is for any small or medium sized business who needs clarity, alignment and results from their marketing
Handouts/materials provided
A copy of the book, ‘Very Good Marketing’ is provided.
What to bring
Nothing
Facilitator
About the facilitator
Amy Miocevich specialises in marketing strategy for small and medium sized business and has spent the best part of the last decade working with hundreds of businesses in Perth and across Australia to grow their revenue through marketing.
After working with countless businesses, researchers and mentors she released her book, Very Good Marketing in March 2020 (a book about her unique marketing methodology) and accompanying brand, Caterpillar Framework™ to support small and medium sized businesses to break down their customer journey through marketing and sales to understand their biggest bottlenecks and learn how to improve them.
With Amy's support, you will completely transform the way you communicate and market your products by creating clarity around what you sell, who you sell it to and how you communicate it. You will also learn how to create a simple and powerful strategy across your entire customer journey that guarantees better results and a higher conversion rate.
Amy works with a select number of clients every year to implement the Caterpillar Framework™ into their business through workshops on key topics including Content Marketing, Email Marketing and Lead generation.
Amy also works closely with organisations on Customer Relationship Management (CRM) process and technology implementation. Amy can support your organisation to define the scope for CRM, implement company processes, set up CRM technology, train your staff and work with you to use that CRM to produce dashboard metrics and performance indicators.
Key Expertise
- Marketing
- Sales
- Strategy
Industry Focus
- Not-for-profit
- Construction
- Professional Services
- Manufacturing
- Mining
- Defence
Based in:
About the facilitator
Amy Miocevich specialises in marketing strategy for small and medium sized business and has spent the best part of the last decade working with hundreds of businesses in Perth and across Australia to grow their revenue through marketing.
After working with countless businesses, researchers and mentors she released her book, Very Good Marketing in March 2020 (a book about her unique marketing methodology) and accompanying brand, Caterpillar Framework™ to support small and medium sized businesses to break down their customer journey through marketing and sales to understand their biggest bottlenecks and learn how to improve them.
With Amy's support, you will completely transform the way you communicate and market your products by creating clarity around what you sell, who you sell it to and how you communicate it. You will also learn how to create a simple and powerful strategy across your entire customer journey that guarantees better results and a higher conversion rate.
Amy works with a select number of clients every year to implement the Caterpillar Framework™ into their business through workshops on key topics including Content Marketing, Email Marketing and Lead generation.
Amy also works closely with organisations on Customer Relationship Management (CRM) process and technology implementation. Amy can support your organisation to define the scope for CRM, implement company processes, set up CRM technology, train your staff and work with you to use that CRM to produce dashboard metrics and performance indicators.
Key Expertise
- Marketing
- Sales
- Strategy
Industry Focus
- Not-for-profit
- Construction
- Professional Services
- Manufacturing
- Mining
- Defence
Based in:
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