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Half Day | Max. 50 Participants
Workshop Outcomes
- Understand the fundamentals of AI and its applications in marketing
- Develop practical skills in using AI tools for content creation, planning, and optimisation.
- Manage ethical considerations and potential risks associated with AI in marketing.
- Confidently create effective prompts to generate high-quality marketing content with AI
- Develop a strategic approach to integrating AI into your overall marketing strategy
- Discover how to repurpose and iterate existing content using AI tools
Topics Covered
- Defining AI and weighing up the various types
- Exploring the current landscape of AI marketing tools and technologies
- The 4 marketing uses of AI - plan, write, improve and reuse
- How to create content worth using
- Risks and ethical considerations
- How to create and use effective prompts
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Struggling to keep up with the ever-evolving world of marketing? Looking for ways to create more effective and strategic content faster?
Content Creation in the Age of AI Workshop is your key to unlocking a world of new possibilities. This workshop demystifies AI and provides you with the practical skills to harness its power for unparalleled marketing success.
Imagine effortlessly planning your content marketing strategy, writing content in minutes instead of hours, improving your writing quality and repurposing content so you can do much more in less time. This workshop will do all of this and more.
Workshop Outcomes
- Understand the fundamentals of AI and its applications in marketing
- Develop practical skills in using AI tools for content creation, planning, and optimisation.
- Manage ethical considerations and potential risks associated with AI in marketing.
- Confidently create effective prompts to generate high-quality marketing content with AI
- Develop a strategic approach to integrating AI into your overall marketing strategy
- Discover how to repurpose and iterate existing content using AI tools
Topics Covered
- Defining AI and weighing up the various types
- Exploring the current landscape of AI marketing tools and technologies
- The 4 marketing uses of AI - plan, write, improve and reuse
- How to create content worth using
- Risks and ethical considerations
- How to create and use effective prompts
Who is this workshop for
Managers, leaders, content creators, marketers and anyone who wants to understand how AI can be used to create strategic and effective content in their businesses or organisations. This class is ideal if you are brand new to AI for content creation or have been using it, but suspect there is so much more you could be doing to get better outcomes.
Handouts/materials provided
Examples of AI created content for discussion. Customised AI prompts to use for your ongoing content creation.
What to bring
Your laptop or device that can access an AI tool (like ChatGPT), so you can get hands on with the tool during the workshop.
Facilitator
About the facilitator
Alecia Hancock is a dynamic facilitator with a proven track record of captivating audiences and delivering results, Alecia has inspired more than 50,000 people across three continents. With 400+ presentations and workshops under her belt, Alecia’s insights have been featured by organisations like Pfizer, Edith Cowan University, the Fundraising Institute of New Zealand and the Australian Red Cross. Her expertise has been sought after in Malaysia, Canada, and New Zealand, making her a truly global voice in the field.
After more than 15 years as a journalist and 13 years working with nonprofits to develop their digital marketing strategies, Alecia is Australasia’s leading storytelling and digital workshop facilitator.
As a company founder, Alecia was recognised with a Telstra Micro Business of the Year WA award, Anthill’s Top 50 Coolest Companies to work for, Best Social Media Campaign of the Year, and in NIFNEX 100 most influential people.
Alecia's journey from a keen journalist interviewing global celebrities such as Adele and Sylvester Stallone to a revered digital marketing strategist encapsulates her dynamic knowledge base and versatile skill set. Alecia's narrative serves as a powerful reminder that with determination, creativity, and a knack for storytelling, one can indeed change the world.
She has honed her digital marketing and storytelling skills learning from industry leaders including Guy Kawasaki (Apple), Gary Vaynerchuk, Randi Zuckerberg, Priscilla Chan, Jay Baer, Brian Sollis, Patt Flynn, Amy Porterfield, Jon Loomer, Instagram’s founders, and even Cirque de Solei, Pixar and the CIA.
Outside of work, Alecia is as unique as the storytelling she inspires for her audiences. Alecia's role as a sessional lecturer at Notre Dame University and her strategic positions on the boards of Girl Guides Australia and The Salvation Army media advisory committee underlines her commitment to fostering future leaders and impacting societal change. Despite being diagnoses with a rare and incurable autoimmune disease, Alecia shares her zest for life. A self-confessed Red Bull drinker and former freestyle martial arts competitor, whether she’s jumping out of a plane, riding her Kawasaki Ninja Motorbike or volunteering with a nonprofit – she loves to push herself into a new challenge.
Key Expertise
- Social Media
- Digital Marketing
- StoryScience
- Not-for-profit Marketing
- AI for Marketing & Organisational Efficiency
- Presenting with Impact
Industry Focus
- Not-for-Profit & Social Enterprise
- Management
- Leadership teams
- Professional Services
- Women in Leadership
Based in:
About the facilitator
Alecia Hancock is a dynamic facilitator with a proven track record of captivating audiences and delivering results, Alecia has inspired more than 50,000 people across three continents. With 400+ presentations and workshops under her belt, Alecia’s insights have been featured by organisations like Pfizer, Edith Cowan University, the Fundraising Institute of New Zealand and the Australian Red Cross. Her expertise has been sought after in Malaysia, Canada, and New Zealand, making her a truly global voice in the field.
After more than 15 years as a journalist and 13 years working with nonprofits to develop their digital marketing strategies, Alecia is Australasia’s leading storytelling and digital workshop facilitator.
As a company founder, Alecia was recognised with a Telstra Micro Business of the Year WA award, Anthill’s Top 50 Coolest Companies to work for, Best Social Media Campaign of the Year, and in NIFNEX 100 most influential people.
Alecia's journey from a keen journalist interviewing global celebrities such as Adele and Sylvester Stallone to a revered digital marketing strategist encapsulates her dynamic knowledge base and versatile skill set. Alecia's narrative serves as a powerful reminder that with determination, creativity, and a knack for storytelling, one can indeed change the world.
She has honed her digital marketing and storytelling skills learning from industry leaders including Guy Kawasaki (Apple), Gary Vaynerchuk, Randi Zuckerberg, Priscilla Chan, Jay Baer, Brian Sollis, Patt Flynn, Amy Porterfield, Jon Loomer, Instagram’s founders, and even Cirque de Solei, Pixar and the CIA.
Outside of work, Alecia is as unique as the storytelling she inspires for her audiences. Alecia's role as a sessional lecturer at Notre Dame University and her strategic positions on the boards of Girl Guides Australia and The Salvation Army media advisory committee underlines her commitment to fostering future leaders and impacting societal change. Despite being diagnoses with a rare and incurable autoimmune disease, Alecia shares her zest for life. A self-confessed Red Bull drinker and former freestyle martial arts competitor, whether she’s jumping out of a plane, riding her Kawasaki Ninja Motorbike or volunteering with a nonprofit – she loves to push herself into a new challenge.
Key Expertise
- Social Media
- Digital Marketing
- StoryScience
- Not-for-profit Marketing
- AI for Marketing & Organisational Efficiency
- Presenting with Impact
Industry Focus
- Not-for-Profit & Social Enterprise
- Management
- Leadership teams
- Professional Services
- Women in Leadership
Based in:
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