About the facilitator
Amy Miocevich specialises in marketing strategy for small and medium sized business and has spent the best part of the last decade working with hundreds of businesses in Perth and across Australia to grow their revenue through marketing.
After working with countless businesses, researchers and mentors she released her book, Very Good Marketing in March 2020 (a book about her unique marketing methodology) and accompanying brand, Caterpillar Frameworkâ„¢ to support small and medium sized businesses to break down their customer journey through marketing and sales to understand their biggest bottlenecks and learn how to improve them.
With Amy's support, you will completely transform the way you communicate and market your products by creating clarity around what you sell, who you sell it to and how you communicate it. You will also learn how to create a simple and powerful strategy across your entire customer journey that guarantees better results and a higher conversion rate.
Amy works with a select number of clients every year to implement the Caterpillar Frameworkâ„¢ into their business through workshops on key topics including Content Marketing, Email Marketing and Lead generation.
Amy also works closely with organisations on Customer Relationship Management (CRM) process and technology implementation. Amy can support your organisation to define the scope for CRM, implement company processes, set up CRM technology, train your staff and work with you to use that CRM to produce dashboard metrics and performance indicators.
Key Expertise
- Marketing
- Sales
- Strategy
Industry Focus
- Not-for-profit
- Construction
- Professional Services
- Manufacturing
- Mining
- Defence