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Half Day | Max. 12 Participants
Workshop Outcomes
- Understand the key elements and structure of an engaging story
- Develop a personal LinkedIn storytelling approach to communicate leadership experiences and insights effectively
Topics Covered
- Understanding what other people find interesting
- What makes a story attention-worthy
- LinkedIn storytelling that's uniquely YOU (not AI)
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Most leaders have stories worth telling. Few know how to tell them so people actually stop scrolling, lean in and remember.
In this half-day workshop with Brook McCarthy, you’ll discover what other people find fascinating, what makes a story attention-worthy and how to structure it so it lands every time. No formulas that sound like everyone else. No grinding out content for the sake of it.
We’ll also dig into LinkedIn storytelling that’s uniquely YOU, because the world has enough AI-generated posts and your real stories are the ones that build trust, spark conversations and open doors.
You’ll leave with:
• A clear structure for telling a fascinating story
• Your own LinkedIn playbook of stories, ready to use
Whether you’re a natural storyteller or a nervous one, this practical, hands-on session will help you say something worth listening to – and actually enjoy doing it!
Workshop Outcomes
- Understand the key elements and structure of an engaging story
- Develop a personal LinkedIn storytelling approach to communicate leadership experiences and insights effectively
Topics Covered
- Understanding what other people find interesting
- What makes a story attention-worthy
- LinkedIn storytelling that's uniquely YOU (not AI)
Who is this workshop for
Senior managers, Executives, Marketing teams.
Handouts/materials provided
Handouts will be provided.
What to bring
Laptops and notebooks.
Facilitator
About the facilitator
Brook is a high-performance business coach and trainer with a background in Public Relations, digital marketing, and communications strategy.
Over the last 13 years, Brook has been training and coaching leaders and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Macquarie Group, Australia Post, the Federal Department of Agriculture and Fisheries, Daikin Air-Conditioning, HSBC, Pace Farms, and Electrolux.
And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and believes that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
About the facilitator
Brook is a high-performance business coach and trainer with a background in Public Relations, digital marketing, and communications strategy.
Over the last 13 years, Brook has been training and coaching leaders and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Macquarie Group, Australia Post, the Federal Department of Agriculture and Fisheries, Daikin Air-Conditioning, HSBC, Pace Farms, and Electrolux.
And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and believes that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
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