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Full Day | Max. 12 Participants
Workshop Outcomes
- Develop a personal storybook organised by purpose, making it easy to select and share the most relevant story for different leadership situations
- Apply the structure of effective storytelling to craft and deliver engaging stories
Topics Covered
- How to be unforgettable through story
- Understanding what other people find interesting
- What makes a story attention-worthy
- How to use stories to unify your people
- The nuances of different platforms (meetings, speeches, digital communications,
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Leaders who tell great stories get heard, remembered and followed. In this hands-on workshop with communications expert Brook McCarthy, you’ll learn what makes people lean in, how to structure a story so it lands and how to say something truly worth listening to. You’ll practice adapting your stories for different formats, platforms and purposes, from the boardroom to the keynote stage to the team meeting. Whether you’re a natural storyteller or a nervous one, you’ll leave with fresh techniques and a story you’re ready to use on Monday. All participants walk away with a repeatable framework and one polished story to pluck people's heartstrings and stir them to action.
“Brook McCarthy was a highly rated speaker at The Content Byte Summit in 2024, with a cleverly targeted, highly actionable presentation. Glowing feedback after the event called her talk ‘super engaging, humorous and practical’ (Lynne Testoni and Rachel Smith, The Content Byte).”
Workshop Outcomes
- Develop a personal storybook organised by purpose, making it easy to select and share the most relevant story for different leadership situations
- Apply the structure of effective storytelling to craft and deliver engaging stories
Topics Covered
- How to be unforgettable through story
- Understanding what other people find interesting
- What makes a story attention-worthy
- How to use stories to unify your people
- The nuances of different platforms (meetings, speeches, digital communications,
Who is this workshop for
Senior managers, Executives, Marketing teams.
Handouts/materials provided
Handouts will be provided.
What to bring
Laptops and notebooks.
Facilitator
About the facilitator
Brook is a high-performance business coach and trainer with a background in Public Relations, digital marketing, and communications strategy.
Over the last 13 years, Brook has been training and coaching leaders and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Macquarie Group, Australia Post, the Federal Department of Agriculture and Fisheries, Daikin Air-Conditioning, HSBC, Pace Farms, and Electrolux.
And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and believes that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
About the facilitator
Brook is a high-performance business coach and trainer with a background in Public Relations, digital marketing, and communications strategy.
Over the last 13 years, Brook has been training and coaching leaders and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Macquarie Group, Australia Post, the Federal Department of Agriculture and Fisheries, Daikin Air-Conditioning, HSBC, Pace Farms, and Electrolux.
And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and believes that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
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