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Full Day | Max. 12 Participants
Workshop Outcomes
- Your Content Strategy Plan
- 12-month Marketing Communications Plan
- Your SEO strategy
Topics Covered
- Brand Strategy
- Communications Essentials
- SEO
- Densely Branded Language
- Digital Communications and what makes it different
- Headline writing
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
Digital Marketing is a low barrier to entry. Anyone and everyone can post online. But getting engagement? Growing your market share? Improve your online sales conversion rate? These things require a cutting-edge content strategy that renders your competitors irrelevant.
Join communications expert Brook McCarthy, for highly creative, strategic workshop on Saying Something Worth Listening to.
Workshop Outcomes
- Your Content Strategy Plan
- 12-month Marketing Communications Plan
- Your SEO strategy
Topics Covered
- Brand Strategy
- Communications Essentials
- SEO
- Densely Branded Language
- Digital Communications and what makes it different
- Headline writing
Who is this workshop for
Senior managers, Executives, Marketing teams.
Handouts/materials provided
Content marketing template
Communications plan template
Headlines swipe files
What to bring
Laptops.
Facilitator
About the facilitator
Brook is a digital marketing trainer and business coach with 17 years experience who has a broad expertise that spans communications strategy, publicity and PR, social media and digital marketing, and profile-raising.
For the last 10 years, Brook has been training and coaching professionals and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Australia Post, the Federal Department of Agriculture and Fisheries, and Wyndham Lawyers. And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and thinks that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
About the facilitator
Brook is a digital marketing trainer and business coach with 17 years experience who has a broad expertise that spans communications strategy, publicity and PR, social media and digital marketing, and profile-raising.
For the last 10 years, Brook has been training and coaching professionals and teams across Australia, as well as internationally.
A sought-after trainer, well known for her creative, highly engaging and challenging courses, Brook's experience spans a wide range of industries and sectors.
She's developed and delivered training for a number of clients including Australia Post, the Federal Department of Agriculture and Fisheries, and Wyndham Lawyers. And she's designed and delivered training on behalf of institutions including Swinburne University, Australian Catholic University, Melbourne Polytechnic, the National Association for the Visual Arts, Academy XI and General Assembly.
With a background in Public Relations and a Masters in International Relations (UNSW), Brook loves provoking real-life learning. Her training is known for being highly practical and actionable, with plenty of opportunity for creative brainstorming and discussion.
She's steeped in real-world experiences and thinks that boring should be a crime.
Key Expertise
- Creative Communications
- Content Strategy
- Digital Strategy
- Communications Strategy
- Executive Presence
- Vision, Mission, Values
- Defining Purpose
- Reputation Management
- Business Blogging
- Diversity and Inclusion
Industry Focus
- Local, State, and National Government
- For-purpose organisations
- Health
- Professional Services
- Higher Education
- NFP and Charity Sector
- Social enterprise
Based in:
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