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Half Day | Max. 15 Participants
Workshop Outcomes
- Discover common roadblocks for professionals in building an impactful Leadership Brand, and reflect on what might be stopping you from up-levelling
- Understand the special requirements of a Leadership Brand that elevate above the basics of a professional profile
- Understand where you might have gaps in how you are shaping and communicating your leadership brand, in-person and online
- Learn the personal brand competencies to develop over time that you need at leadership-level. Assess where you’re at now and prioritise areas to work on next
- Complete a personal ‘Value Proposition’ exercise to start to gain clarity on key messages you want to use to position your work the way you need to be seen with specific target audiences
Topics Covered
- Leadership Brand Competencies
- The 4 key steps to a Leadership Brand-Building Strategy: Goals Clarity, Positioning Clarity, Communication Clarity and Implementation Clarity
- Best practice for building a personal brand on social media
- The 3 Platforms of a Strategic Approach to LinkedIn
Location
- Willing to work remote
- Willing to work interstate
How can this workshop be delivered?
- Face to face
Overview
For leaders, shaping and communicating your Leadership Brand requires a different level of thinking, and a specific strategy that goes beyond the basics of professional personal branding. Yet most professionals are unaware of what they need to consider to uplevel their positioning and communication. Having worked with senior professionals, boards and leadership teams in a wide range of industries around Australia, Julissa Shrewsbury discusses the particular requirements of a Leader’s Personal Brand. During this highly practical and strategic workshop, participants will learn the essential components of a Leadership Brand. They will have opportunities to self-reflect and share experiences and ideas with each other through focused discussions and activities, and create practical outcomes to emerge with a plan for their own Leadership Brand.
Workshop Outcomes
- Discover common roadblocks for professionals in building an impactful Leadership Brand, and reflect on what might be stopping you from up-levelling
- Understand the special requirements of a Leadership Brand that elevate above the basics of a professional profile
- Understand where you might have gaps in how you are shaping and communicating your leadership brand, in-person and online
- Learn the personal brand competencies to develop over time that you need at leadership-level. Assess where you’re at now and prioritise areas to work on next
- Complete a personal ‘Value Proposition’ exercise to start to gain clarity on key messages you want to use to position your work the way you need to be seen with specific target audiences
Topics Covered
- Leadership Brand Competencies
- The 4 key steps to a Leadership Brand-Building Strategy: Goals Clarity, Positioning Clarity, Communication Clarity and Implementation Clarity
- Best practice for building a personal brand on social media
- The 3 Platforms of a Strategic Approach to LinkedIn
Who is this workshop for
This session is intended for leaders and senior professionals growing their leadership role.
Handouts/materials provided
Digital worksheets for participants for use during the session as well as further reading/resources will be provided.
What to bring
A willingness to self-reflect, grow and support each other.
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
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