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Half Day | Max. 15 Participants
Workshop Outcomes
- Bring each team along on the company brand journey, while allowing teams to form their own aligned identity
- Increase team unity, purpose, motivation and pride as they develop their unique and value-focused identity
- Through the process of this workshop, discover your ‘Brand Culture’ – the extent to which your team members understand, align with and communicate the business vision, brand values and key messages, both internally and externally
- Develop a shared sense of Purpose and identify meaningful Values your team feels aligned with, including how these values play out in your day-to-day work.
- Clarify and gain confidence in the language to use to communicate the value of your team’s work to outside stakeholders and audiences.
- Build awareness of how your brand is expressed in planned and unplanned ways and generate in-depth discussion to pinpoint strengths, problem areas and blind spots.
- Experience valuable analysis and planning tools that you can use to extend the conversation with your team and other teams.
Topics Covered
- Complete a short assessment to gather data on your Brand Culture – how team members understand and engage with the company brand, and to what extent they have considered their team identity and personal brands.
- In your team, complete exercises to reflect on and compare your individual and team sense of Purpose & Values, including what they mean and how they are lived out each day.
- Work together in your team to clarify your differentiated value proposition for outside stakeholders (such as clients, prospective clients and prospective staff).
- As a team, complete the ‘Brand Expression Quadrant’ to reveal how the organisation’s brand is expressed in planned and unplanned ways, internally and externally, in person and online.
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
When organisations already have an established brand, their aim is to bring each team or department along on the brand journey. They want staff to understand and authentically connect with the brand, in order to communicate it more powerfully and increase their sense of purpose, motivation and pride in the organisation.
When team members develop confidence and clarity in the overarching brand and how this relates to their team identity, they become strong brand ambassadors and a more united team.
Workshop Outcomes
- Bring each team along on the company brand journey, while allowing teams to form their own aligned identity
- Increase team unity, purpose, motivation and pride as they develop their unique and value-focused identity
- Through the process of this workshop, discover your ‘Brand Culture’ – the extent to which your team members understand, align with and communicate the business vision, brand values and key messages, both internally and externally
- Develop a shared sense of Purpose and identify meaningful Values your team feels aligned with, including how these values play out in your day-to-day work.
- Clarify and gain confidence in the language to use to communicate the value of your team’s work to outside stakeholders and audiences.
- Build awareness of how your brand is expressed in planned and unplanned ways and generate in-depth discussion to pinpoint strengths, problem areas and blind spots.
- Experience valuable analysis and planning tools that you can use to extend the conversation with your team and other teams.
Topics Covered
- Complete a short assessment to gather data on your Brand Culture – how team members understand and engage with the company brand, and to what extent they have considered their team identity and personal brands.
- In your team, complete exercises to reflect on and compare your individual and team sense of Purpose & Values, including what they mean and how they are lived out each day.
- Work together in your team to clarify your differentiated value proposition for outside stakeholders (such as clients, prospective clients and prospective staff).
- As a team, complete the ‘Brand Expression Quadrant’ to reveal how the organisation’s brand is expressed in planned and unplanned ways, internally and externally, in person and online.
Who is this workshop for
A specific team, department or unit with a common function, who work together
Handouts/materials provided
Pre-workshop leadership/management consultation to understand team; half day workshop with Powerpoint, worksheets and planning tools; in-workshop 'Brand Culture' assessment; post-workshop debrief with leadership.
What to bring
Any existing formal documents describing your organisation’s brand, values and purpose
Facilitator
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
About the facilitator
Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.
In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.
Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Westpac, Bank of Queensland, Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.
Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.
The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.
Key Expertise
- Personal Branding for Professional People
- Organisational Brand-Culture Connection
- Business Communication Skills
- Networking and Business Development
- LinkedIn Strategy
- Organisation Brand Strategy
- Building Trust in Business
- Professional Confidence
- Leadership Development
- Team Identities
- Board Strategy
- Culture Strategy
Industry Focus
- Professional Services
- Corporate Entrepreneurship and New Ventures
- Leadership Teams
- Boards, Councils and Committees
- Management and New-to-Management
Based in:
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