Sales and Customer Service: How Strong Service Skills Improve Sales Potential

Do you still consider sales and customer service as two unrelated fields? In this article, we’ll cover how these two departments can complement each other and improve sales potential.

We’ll look at how strong customer service skills can directly affect sales and cover tips on how to integrate customer service skills into sales functions.

Key Takeaways:

  • At their core, customer service team members and sales team members both share a common goal of customer satisfaction.
  • Sales and customer service skills are both essential to positive customer relationships and strong sales.
  • Creating a positive, seamless experience for the customer from start to finish with strong customer service skills builds customer loyalty.
  • A strong sales team and exceptional customer service team can align to create a more profitable company, improved brand awareness, and higher customer satisfaction.
  • By incorporating excellent customer service skills into sales, team members can better understand customers and their needs and identify areas or processes that can be improved.

How Sales and Customer Service Skills Go Hand in Hand

Here are five ways sales and customer service skills go hand in hand.

1. Shared Outcome

Sales and customer service are a crucial part of any business. Although each of these departments has different priorities and functions, their objective is the same: customer satisfaction.

Increased sales, referrals, and repeat business naturally follow as a result of strong customer relationships.

2. Fostering Customer Relationships

Positive, long-term customer relationships are crucial to the success of almost any business. Both customer service and the sales team place a strong focus on building customer relationships.

Sales and customer service teams spend time creating and maintaining customer relationships and understanding their needs.

3. Creating a Positive Experience for the Customer

Sales team members are typically responsible for generating customer interest and bringing in customers.

Customer service team members are involved in what happens during and after a sale and make sure the entire process is smooth and enjoyable for the customer.

Even though their duties and priorities are different, sales team members and customer service members both aim to create a positive experience for the consumer. Sometimes this is where it falls if what is sold is not aligned to the service experience expected.

Sales and customer service team members both aim to give the customer an enjoyable experience, quality product, and a positive impression of the company.

4. Building Customer Loyalty

By focusing on creating a positive, seamless experience for the customer from start to finish, strong customer service skills build customer loyalty.

By maintaining positive customer relationships and supporting brand loyalty, sales team members will almost always notice increased sales and repeat business.

5. Mutual Support

Cooperation between customer service and sales can lead to higher productivity and profitability for a company.

When customer service team members align with sales team members and keep an open line of communication, they can share valuable insights and information. This insight can lead to a better understanding of customer needs and generate higher sales and customer satisfaction.

Sales professionals who possess strong service skills have a distinct advantage in improving sales potential.

How Important Is Customer Service for Sales?

A strong sales team and exceptional customer service team members can create the foundation for a highly profitable company.

When sales team members are trained in customer service skills, they may notice improved customer loyalty and higher customer satisfaction. Increased profits are often a natural result of integrating customer service skills into sales.

To learn how to incorporate customer service skills into sales, we highly recommend the Improving Customer Service: Everyone Sells, Everyone Serves workshop.

In this workshop, Business Sales and Growth specialist Leigh Farnell takes an intensive look at taking your sales and customer service skills to the next level.

Workshop outcomes include:

  • Improved Internal Sales and Service
  • Improved External Sales and Service
  • Improved Efficiency and Productivity
  • Improved Teamwork
  • Improved Revenue
  • Improved Customer RetentionImproved Staff Retention

This face-to-face workshop in Perth covers a vast range of practical tools, skills, and techniques that can teach sales team members how to integrate customer service.

Topics covered include:

  • Understanding How and Why Everyone has Customers
  • Identifying your External Customer and Internal Customers?
  • The Everyone Sells – Everyone Serves Philosophy
  • How to Improve Internal Teamwork, Service, Efficiency, Productivity and Morale
  • Kaizen Everyone, Everywhere, Everyday Improvement Training
  • 3 Steps to Take Your Sales and Service to the Next Level
  • How and Why Create Raving Fan Customers
  • How and Why Create Raving Fan Employees
  • How and Why Improve Your Service KPIs
  • Understanding the Link to Improve Your Bottom Line

We also recommend these sales and customer service-focused workshops:

You can also search for an expert in sales workshops or an expert in customer service workshops here:

Ways Strong Customer Skills Improve Sales Potential

Here are ways strong customer skills can improve a company’s sales potential.

  • By getting to know your customers, you can gain valuable feedback and insight into your company’s products and processes.
  • Identify areas that can be improved
  • Actively listen to and address your customer’s concerns to create a more seamless buying experience
  • Build customer loyalty and increase repeat purchases
  • Get to know your customers and their needs so you can more readily understand the products they will find useful
  • Earn and maintain customer trust
  • Build customer relationships and increase your chance of a customer referring your products or company to their family members, social media connections, and friends
  • Increase brand awareness and trust
  • Convert more sales
  • Make the shopping experience more convenient and enjoyable for your customers

Want Personalised Perth Workshop Recommendations?

We invite you to browse our off-the-shelf workshop solutions or contact us for a customised workshop solution tailored to your company’s needs and goals. We provide access to renowned experts across a variety of industries and targeted workshop solutions in customer service, sales, diversity and inclusion, leadership, team development, communication, change management, and more.