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Half Day | Max. 15 Participants
Workshop Outcomes
- Create a PR and communications plan
- Have a clear understanding of how to pitch to the media
- Have a press release template to send to the media
Topics Covered
- The ten key elements of a PR/communication plan
- Audit of your previous communications activities
- Identify your Business Objectives and Company Values
- Stakeholder Analysis
- Media Training
- Development of public relations strategies
- Setting of key performance indicators (KPI’s)
- Writing a media release
- Preparing a targeted media list
- Pitching to the media
- How to manage a crisis
- Identifying and analysing target publics to ensure targeted communication
- Communication tactics commonly used in PR campaigns, including media activities
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
This is a half-day workshop designed to give your business the building blocks to construct a communications plan where we will clarify your communications objectives and build a PR strategy.
Workshop Outcomes
- Create a PR and communications plan
- Have a clear understanding of how to pitch to the media
- Have a press release template to send to the media
Topics Covered
- The ten key elements of a PR/communication plan
- Audit of your previous communications activities
- Identify your Business Objectives and Company Values
- Stakeholder Analysis
- Media Training
- Development of public relations strategies
- Setting of key performance indicators (KPI’s)
- Writing a media release
- Preparing a targeted media list
- Pitching to the media
- How to manage a crisis
- Identifying and analysing target publics to ensure targeted communication
- Communication tactics commonly used in PR campaigns, including media activities
Who is this workshop for
Anyone who is wanting to learn gain a better understanding of the PR and Media landscape and get more publicity for themselves and their business
Handouts/materials provided
Handouts provided to all participants
What to bring
Laptop and pen
Facilitator
About the facilitator
Sandra is an accomplished PR and Marketing specialist with strong passion for roles that combine strategy, marketing, digital communications and business transformation..
With over a decade of experience orchestrating all facets of high-impact Public Relations, Social Media Management, Marketing, Strategic Planning and Implementation, Sandra is known for developing highly successful communication strategies and marketing campaigns that best reflect the aims and values of the organisation; leveraging the latest thinking in driving brand awareness and consumer engagement through traditional methodology, digital, and consumer profiling.
Having consulted over 1500 businesses all the way from start ups to ASX listed companies, her passion is in helping businesses achieve optimum results through digital platforms. Sandra has held over 150 workshops for businesses all around Perth in the areas of Linkedin, Public Relations and Copywriting.
Key Expertise
- Public Relations
- Copywriting for Business
- Customer Service
Based in:
About the facilitator
Sandra is an accomplished PR and Marketing specialist with strong passion for roles that combine strategy, marketing, digital communications and business transformation..
With over a decade of experience orchestrating all facets of high-impact Public Relations, Social Media Management, Marketing, Strategic Planning and Implementation, Sandra is known for developing highly successful communication strategies and marketing campaigns that best reflect the aims and values of the organisation; leveraging the latest thinking in driving brand awareness and consumer engagement through traditional methodology, digital, and consumer profiling.
Having consulted over 1500 businesses all the way from start ups to ASX listed companies, her passion is in helping businesses achieve optimum results through digital platforms. Sandra has held over 150 workshops for businesses all around Perth in the areas of Linkedin, Public Relations and Copywriting.
Key Expertise
- Public Relations
- Copywriting for Business
- Customer Service
Based in:
Contact Us
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