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Full Day | Max. 20 Participants
Workshop Outcomes
- A comprehensive understanding of marketing analytics and measurement, including data collection, analysis, and communication of insights
- The ability to identify key performance indicators (KPIs) and metrics to measure marketing performance, and use insights to optimize marketing campaigns for better results
- An understanding of attribution modeling, statistical significance, and A/B testing for optimization
- Knowledge of leading platforms and tools for data analysis and reporting, as well as best practices for maintaining data integrity and accuracy
Topics Covered
- Attribution Modelling
- Running Tests
- Telling stories with data
- Making data-led decisions
- Reading and Interpreting data
- Data visualisation
- Reporting
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
Unlock the power of data to drive high-performing marketing campaigns and increase data-driven decision-making. Designed for experienced marketers who want to enhance their skills and take their marketing efforts to the next level, including data collection, analysis, and communication of insights.
This workshop covers a range of topics, including attribution modelling, statistical significance, and data visualisation using leading platforms and tools. You will learn how to identify key performance indicators (KPIs) and metrics to measure marketing performance, as well as how to use insights to optimise your marketing campaigns for better results. Whether you're looking to improve your data analysis skills or take a more strategic approach to your marketing efforts, this workshop will provide you with the knowledge and tools you need to succeed.
Workshop Outcomes
- A comprehensive understanding of marketing analytics and measurement, including data collection, analysis, and communication of insights
- The ability to identify key performance indicators (KPIs) and metrics to measure marketing performance, and use insights to optimize marketing campaigns for better results
- An understanding of attribution modeling, statistical significance, and A/B testing for optimization
- Knowledge of leading platforms and tools for data analysis and reporting, as well as best practices for maintaining data integrity and accuracy
Topics Covered
- Attribution Modelling
- Running Tests
- Telling stories with data
- Making data-led decisions
- Reading and Interpreting data
- Data visualisation
- Reporting
Who is this workshop for
This Marketing Analytics and Measurement Workshop is ideal for experienced marketers who want to enhance their skills and take their marketing efforts to the next level. It is suitable for marketing managers, digital marketing professionals, business owners, and anyone who wants to learn how to use data to optimize their marketing campaigns and make data-driven decisions.
Handouts/materials provided
Templates, Workbook and Slides
What to bring
Laptop and phone
Facilitator
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
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