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Full Day | Max. 20 Participants
Workshop Outcomes
- Understand key trends for e-commerce both locally, and globally
- Audit and improve your customer experience
- Recognise the opportunities and strategy of using paid advertising
- Identify the benefit of social media community building and content marketing for e-commerce strategy
- Comprehend the usage of SEO
- Understand the campaigns and automation of using email marketing
Topics Covered
- Online Customer Experience
- E-Commerce Paid Advertising
- E-Commerce Social Media Strategy
- Optimising your E-Comm store for SEO
- Email Marketing for E-commerce
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
In this workshop, we will cover the latest trends in e-commerce globally and how to optimize the customer experience to improve conversions and customer loyalty. We will explore the opportunities and strategies of using paid advertising, social media community building, content marketing, SEO optimization, and email marketing campaigns and automation. By the end of this masterclass, you will have a comprehensive understanding of e-commerce marketing and how to implement effective strategies to grow your business.
Workshop Outcomes
- Understand key trends for e-commerce both locally, and globally
- Audit and improve your customer experience
- Recognise the opportunities and strategy of using paid advertising
- Identify the benefit of social media community building and content marketing for e-commerce strategy
- Comprehend the usage of SEO
- Understand the campaigns and automation of using email marketing
Topics Covered
- Online Customer Experience
- E-Commerce Paid Advertising
- E-Commerce Social Media Strategy
- Optimising your E-Comm store for SEO
- Email Marketing for E-commerce
Who is this workshop for
E-Commerce Marketing Teams, E-Commerce Business Owners, or those looking to take their business online.
Handouts/materials provided
Slides, Templates and a Workbook
What to bring
Laptop and Phone.
Facilitator
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
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