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Full Day | Max. 15 Participants
Workshop Outcomes
- Gain an advanced understanding of paid social media advertising
- Learn how to create and implement a comprehensive social media advertising strategy
- Build advanced skills in campaign optimisation and data-driven decision making
- Network with other experienced digital marketers and industry experts
Topics Covered
- Advanced targeting techniques for Facebook, Instagram, LinkedIn, TikTok and Twitter
- The latest tools and technologies for tracking and measuring campaign performance
- Best practices for creating high-converting ad copy and visuals
- Strategies for leveraging data to optimise your campaigns in real-time
- Tips and tricks for scaling your campaigns and maximizing your ad spend
Location
- Willing to work remote
- Willing to work interstate
How can this workshop be delivered?
- Face to face
Overview
In this advanced paid social strategy workshop, you'll learn how to take your social media advertising skills to the next level. Over the course of two intensive days, you'll dive deep into the latest trends and techniques in paid social media marketing, exploring the most effective strategies for maximising your ROI and driving growth for your business.
Workshop Outcomes
- Gain an advanced understanding of paid social media advertising
- Learn how to create and implement a comprehensive social media advertising strategy
- Build advanced skills in campaign optimisation and data-driven decision making
- Network with other experienced digital marketers and industry experts
Topics Covered
- Advanced targeting techniques for Facebook, Instagram, LinkedIn, TikTok and Twitter
- The latest tools and technologies for tracking and measuring campaign performance
- Best practices for creating high-converting ad copy and visuals
- Strategies for leveraging data to optimise your campaigns in real-time
- Tips and tricks for scaling your campaigns and maximizing your ad spend
Who is this workshop for
This workshop is designed for experienced marketers who already have a strong foundation in social media advertising and are looking to take their skills to the next level. Ideal attendees include digital marketing managers, social media managers, and marketing executives who want to improve their knowledge and skills in paid social media marketing.
Handouts/materials provided
Slides, Templates and Workbook
What to bring
Laptop with access to Social Ads Managers required
Facilitator
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
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