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2 days | Max. 15 Participants
Workshop Outcomes
- A deep understanding of Facebook and Instagram advertising, including best practices, targeting options, and ad formats, so that you can create effective campaigns that drive real results for your business
- Practical knowledge of how to set up and manage ad campaigns on Facebook and Instagram, including how to create ad sets, choose the right audiences, and optimize your campaigns for maximum performance
- The ability to develop a comprehensive ad strategy that aligns with your business goals, using real-world examples and case studies to guide your decisions and ensure success.
- Hands-on experience creating and launching a Facebook or Instagram ad campaign during the workshop, with the help of expert instructors and a supportive community of fellow marketers.
Topics Covered
- Facebook and Instagram Advertising for Businesses
- Social media ad campaigns
- Effective advertising strategies for social media
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
In this interactive workshop, you'll learn how to use Facebook and Instagram advertising to drive real results for your business. Led by expert instructors with years of experience in digital marketing, this bootcamp will give you a deep understanding of the tools and techniques you need to create effective ad campaigns on these popular platforms. You'll also get hands-on experience setting up and managing a campaign, with plenty of guidance and support along the way.
Workshop Outcomes
- A deep understanding of Facebook and Instagram advertising, including best practices, targeting options, and ad formats, so that you can create effective campaigns that drive real results for your business
- Practical knowledge of how to set up and manage ad campaigns on Facebook and Instagram, including how to create ad sets, choose the right audiences, and optimize your campaigns for maximum performance
- The ability to develop a comprehensive ad strategy that aligns with your business goals, using real-world examples and case studies to guide your decisions and ensure success.
- Hands-on experience creating and launching a Facebook or Instagram ad campaign during the workshop, with the help of expert instructors and a supportive community of fellow marketers.
Topics Covered
- Facebook and Instagram Advertising for Businesses
- Social media ad campaigns
- Effective advertising strategies for social media
Who is this workshop for
Whether you're a small business owner, a marketing professional, or a social media enthusiast, this workshop is perfect for anyone looking to take their advertising skills to the next level.
Handouts/materials provided
Templates, Workbook and Slides
What to bring
Laptop, Phone and access to Facebook Ads Manager
Facilitator
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
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