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Short Workshop | Max. 20 Participants
Workshop Outcomes
- Learn what Reels are, and how to navigate the Reels interface (create content, use effects and music, and edit footage)
- Create a content strategy specifically for Reels
- Understand key trends and video styles that drive engagement
- Understand the relationship between Reels and business results
- Tips and Tricks to get your started, and make your life easier
Topics Covered
- Creating Reels - step by step
- Content Strategy
- Trends and Styles
- Tips and Tricks
Location
- Willing to work remote
- Willing to work interstate
How can this workshop be delivered?
- Face to face
Overview
You may have heard of Instagram Reels (even seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to incorporate into your social media marketing strategy - trust us when we say it's one you can't ignore.
In this session you'll learn what Reels are, how brands are using them, how to create killer content within the platform, and most importantly - how to make an impact with minimal effort (because let's be honest, that's what we're all here for!).
Workshop Outcomes
- Learn what Reels are, and how to navigate the Reels interface (create content, use effects and music, and edit footage)
- Create a content strategy specifically for Reels
- Understand key trends and video styles that drive engagement
- Understand the relationship between Reels and business results
- Tips and Tricks to get your started, and make your life easier
Topics Covered
- Creating Reels - step by step
- Content Strategy
- Trends and Styles
- Tips and Tricks
Who is this workshop for
Suitable for anyone who is interested in taking advantage of Instagram Reels to increase brand visibility and shareability!
Handouts/materials provided
Slides and notes
What to bring
A phone with Instagram installed!
Facilitator
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
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