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Full Day | Max. 30 Participants
Workshop Outcomes
- A deep understanding of social media best practices and the latest trends in social media marketing, as well as the ability to apply these insights to your own social media strategy.
- Knowledge of how to identify the right social media channels for your business, create compelling content, and engage with your audience to build a loyal following
- The ability to develop a comprehensive social media strategy that aligns with your business goals and drives meaningful results, including increased engagement, website traffic, and sales
- An understanding of how to measure and analyze your social media performance metrics, as well as the tools and techniques to adjust your strategy based on these insights
Topics Covered
- Creating a Social Strategy
- Choosing Channels
- Channels - Facebook, TikTok, Instagram, Pinterest, YouTube and LinkedIn
- Content Creation
- Reporting and Data
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
Social media has become an essential component of modern marketing strategies. But how can you effectively leverage social media to grow your brand, engage your audience, and achieve your business goals? Our Social Media Strategy Workshop provides a comprehensive overview of social media best practices, tactics, and tools to help you develop an effective social media strategy for your business. Over the course of the workshop, you'll learn how to identify the right social media channels for your business, create engaging content that resonates with your audience, build a community of loyal followers, and track your social media performance metrics to ensure your efforts are delivering results. Led by experienced social media professionals, this workshop provides a hands-on learning experience that will give you the skills and knowledge you need to build a successful social media strategy for your business.
Workshop Outcomes
- A deep understanding of social media best practices and the latest trends in social media marketing, as well as the ability to apply these insights to your own social media strategy.
- Knowledge of how to identify the right social media channels for your business, create compelling content, and engage with your audience to build a loyal following
- The ability to develop a comprehensive social media strategy that aligns with your business goals and drives meaningful results, including increased engagement, website traffic, and sales
- An understanding of how to measure and analyze your social media performance metrics, as well as the tools and techniques to adjust your strategy based on these insights
Topics Covered
- Creating a Social Strategy
- Choosing Channels
- Channels - Facebook, TikTok, Instagram, Pinterest, YouTube and LinkedIn
- Content Creation
- Reporting and Data
Who is this workshop for
This Social Media Strategy Workshop is designed for anyone who wants to improve their social media skills and leverage social media to grow their business. This may include:
- Marketing professionals who want to stay up-to-date with the latest social media best practices and trends, and develop a comprehensive social media strategy that aligns with their business goals.
Small business owners who want to learn how to use social media to build their brand, engage with their audience, and drive sales.
- Entrepreneurs who want to develop a strong social media presence for their business, and leverage social media to gain new customers and grow their brand.
- Digital marketing professionals who want to expand their knowledge of social media marketing, and gain insights into the tools and techniques used by leading social media experts.
Handouts/materials provided
Templates, Workbook and Slides
What to bring
Laptop and phone
Facilitator
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
About the facilitator
Jordan is an educator, speaker and consultant with over 10 years experience working with some of the world’s biggest brands, including Spotify, Playstation, Sony Music, DHL, AfterPay and Scoot Airlines.
After working in the field helping brands understand the world of digital, she quickly realised her love for educating - and became an Instructor for General Assembly, the World's leading tech and digital skills provider, teaching over 300 workshops and courses leading to becoming a Distinguished Member of Faculty. Since then, she’s become a globally in-demand trainer - teaching students looking to build their careers, lecturing at universities, training in-house teams and working with some of the biggest brands in the world.
Jordan is known for her up to date resources derived from still being a working professional in the industry, real-life case studies and most of all - her incredibly engaging teaching style that results in not just new skills, but attendees thoroughly enjoying their time learning. Workshops are frequently filled with practical activities, thought-provoking conversations and a huge amount of actionable takeaways (and of course, lots of snacks too).
Key Expertise
- Digital Marketing
- Marketing Strategy
- Branding and Communication
- Personal Branding
- Social Media
- Communications Strategy
- Creativity
- UX / CX
- Content Marketing
- Email Marketing
Industry Focus
- B2B
- E-Commerce
- Startups / Small Business
- NFPs/Charities
- Government
- Mining
- Professional Services
- Sporting Groups
Based in:
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