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Half Day | In-House | Max. 6 Participants
Workshop Outcomes:
- Marketing Copy
- Company Tagline/One Liner
- Website Copy
Topics Covered
- Target Market Articulation
- Authority Indicators
- Solution and Product Articulation
- Conversion Techniques
Location:
Workshop:
Developing your Brand Story
Overview
Do you have an exceptional product but are struggling to communicate it with customers so they purchase? Maybe you have a really fantastic website but a really low conversion rate. Or you’re overwhelmed by all the things that you offer as a company that you aren’t sure what to focus on.
Our Brand Story workshop works through the 7 essential components of creating copy and marketing that sells your product and services effectively. This includes, defining your target market and articulating their problems, positioning them as the hero of the story, introducing you as the guide, giving them the plan, calling them to action and then painting a picture of success.
During the workshop we will use this information to review your website or marketing collateral, create a tagline and one liner and you will receive a write up of your marketing copy to use across your marketing channels.
Workshop Outcomes
- Marketing Copy
- Company Tagline/One Liner
- Website Copy
Topics Covered
- Target Market Articulation
- Authority Indicators
- Solution and Product Articulation
- Conversion Techniques
Who is this workshop for
Individuals or teams that want to further refine their marketing copy and positioning to convert more of their leads into customers.
Handouts/materials provided
Marketing copy write up provided after the session.
What to bring
N/A
Facilitator
Amy Miocevich specialises in marketing strategy for small and medium sized business and has spent the best part of the last decade working with hundreds of businesses in Perth and across Australia to grow their revenue through marketing.
After working with countless businesses, researchers and mentors she released her book, Very Good Marketing in March 2020 (a book about her unique marketing methodology) and accompanying brand, Caterpillar Framework™ to support small and medium sized businesses to break down their customer journey through marketing and sales to understand their biggest bottlenecks and learn how to improve them.
With Amy's support, you will completely transform the way you communicate and market your products by creating clarity around what you sell, who you sell it to and how you communicate it. You will also learn how to create a simple and powerful strategy across your entire customer journey that guarantees better results and a higher conversion rate.
Amy works with a select number of clients every year to implement the Caterpillar Framework™ into their business through workshops on key topics including Content Marketing, Email Marketing and Lead generation.
Amy also works closely with organisations on Customer Relationship Management (CRM) process and technology implementation. Amy can support your organisation to define the scope for CRM, implement company processes, set up CRM technology, train your staff and work with you to use that CRM to produce dashboard metrics and performance indicators.
About the facilitator
Amy Miocevich specialises in marketing strategy for small and medium sized business and has spent the best part of the last decade working with hundreds of businesses in Perth and across Australia to grow their revenue through marketing.
After working with countless businesses, researchers and mentors she released her book, Very Good Marketing in March 2020 (a book about her unique marketing methodology) and accompanying brand, Caterpillar Framework™ to support small and medium sized businesses to break down their customer journey through marketing and sales to understand their biggest bottlenecks and learn how to improve them.
With Amy's support, you will completely transform the way you communicate and market your products by creating clarity around what you sell, who you sell it to and how you communicate it. You will also learn how to create a simple and powerful strategy across your entire customer journey that guarantees better results and a higher conversion rate.
Amy works with a select number of clients every year to implement the Caterpillar Framework™ into their business through workshops on key topics including Content Marketing, Email Marketing and Lead generation.
Amy also works closely with organisations on Customer Relationship Management (CRM) process and technology implementation. Amy can support your organisation to define the scope for CRM, implement company processes, set up CRM technology, train your staff and work with you to use that CRM to produce dashboard metrics and performance indicators.
Key Expertise
- Marketing
- Sales
- Strategy
Industry Focus
- Not-for-profit
- Construction
- Professional Services
- Manufacturing
- Mining
- Defence
Based in:
Specialist Categories
- Digital Marketing
About the facilitator
Amy Miocevich specialises in marketing strategy for small and medium sized business and has spent the best part of the last decade working with hundreds of businesses in Perth and across Australia to grow their revenue through marketing.
After working with countless businesses, researchers and mentors she released her book, Very Good Marketing in March 2020 (a book about her unique marketing methodology) and accompanying brand, Caterpillar Framework™ to support small and medium sized businesses to break down their customer journey through marketing and sales to understand their biggest bottlenecks and learn how to improve them.
With Amy's support, you will completely transform the way you communicate and market your products by creating clarity around what you sell, who you sell it to and how you communicate it. You will also learn how to create a simple and powerful strategy across your entire customer journey that guarantees better results and a higher conversion rate.
Amy works with a select number of clients every year to implement the Caterpillar Framework™ into their business through workshops on key topics including Content Marketing, Email Marketing and Lead generation.
Amy also works closely with organisations on Customer Relationship Management (CRM) process and technology implementation. Amy can support your organisation to define the scope for CRM, implement company processes, set up CRM technology, train your staff and work with you to use that CRM to produce dashboard metrics and performance indicators.
Key Expertise
- Marketing
- Sales
- Strategy
Industry Focus
- Not-for-profit
- Construction
- Professional Services
- Manufacturing
- Mining
- Defence
Based in:
Specialist Categories
- Digital Marketing
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