Half Day | In-House | Max. 20 Participants
Sarah Mitchell develops and implements content marketing strategies for organisations all over the world. She loves helping businesses convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to make the world a better place for readers everywhere. To help with this effort, she launched global research into writing effectiveness – The State of Writing 2020 is the inaugural report.
Sarah’s writing has been published in five countries and received numerous awards, including the #1 spot on 20 of the Best Australian Business Blogs (January 2014) at SmartCompany. Search Engine Journal named Sarah’s Global Copywriting blog one of the best marketing blogs in Australia. Brand Newsroom, the podcast she co-hosted with James Lush and Nic Hayes, was shortlisted as a finalist for Best Podcast in the 2015 Content Marketing Awards in the USA. She was the managing editor of Traction News when it won a 2016 Content Marketing Award (USA) for best Transportation Publication in a highly competitive category and was shortlisted for Project of the Year.
Sarah sits on the judging panel for the international Content Marketing Awards and speaks regularly at Content Marketing World in the USA. She is the Australian editor of Chief Content Officer Magazine and a regular contributor to the Content Marketing Institute. In addition to a four-year run on the Brand Newsroom podcast, she’s also the co-host of the Marketing Breakout podcast.
Sarah’s career started in technology where she spent 15 years in software development before moving into leading business development teams. This experience, more than any other, informed her attitude towards the importance of results-based marketing activities.
Sarah is a member of Australian Institute of Company Directors (AICD) and the International Association of Business Communicators (IABC).