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    To The Point Brand Clarity Facilitation

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      $2200 INC GST
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    Julissa Shrewsbury

    Julissa Shrewsbury Brand Culture & Team Personal Branding Specialist

    Other workshops available through this facilitator

    To The Point Brand Clarity Facilitation

    Short Workshop | In-House | Max. 8 Participants

    Workshop Outcomes:
    • Achieve business brand clarity to confidently communicate who you are in business and to resonate with specific audiences
    • Gain clarity on your brand’s value proposition messaging, aligned to target markets and linked to your core purpose and values
    • Generate ideas on how the brand can best be communicated in words / images / design online
    • Have at your fingertips a comprehensive reference tool you can use with any team member or service provider working on your brand and marketing communications going forward
    Topics Covered
    • Why you don’t have to do long and expensive branding exercises
    • Target audiences and value proposition as your compass
    • Communicating your brand to quickly build trust: What do your audiences really want to know?
    • What should be included in a brand profile or brand guidelines document
    • Producing brand profile documents
    Location:
    • Any
    • Willing to work interstate
    • Willing to work internationally
  • Ask a Question
  • Make a Booking

    Workshop:
    To The Point Brand Clarity Facilitation

    Overview

    Gaining clarity on your brand should not be a lengthy and expensive exercise. If you focus on what actually matters, instead of bells and whistles, you will get to the heart of the brand and produce simple messaging that actually means something to your target audiences and your people.

    This workshop, conducted with your board or leadership team, achieves clarity on brand messages for your organisation. This can also be done as an exercise to clarify the brand messaging of a particular team, product or practice area.

    Workshop Outcomes

    • Achieve business brand clarity to confidently communicate who you are in business and to resonate with specific audiences
    • Gain clarity on your brand’s value proposition messaging, aligned to target markets and linked to your core purpose and values
    • Generate ideas on how the brand can best be communicated in words / images / design online
    • Have at your fingertips a comprehensive reference tool you can use with any team member or service provider working on your brand and marketing communications going forward

    Topics Covered

    • Why you don’t have to do long and expensive branding exercises
    • Target audiences and value proposition as your compass
    • Communicating your brand to quickly build trust: What do your audiences really want to know?
    • What should be included in a brand profile or brand guidelines document
    • Producing brand profile documents

    Who is this workshop for

    This workshop is for boards, councils, leadership teams or new innovation/product/service teams and can be facilitated online or in-person. You may also wish to include your marketing team leads.

    Handouts/materials provided

    Your brand profile document will be produced in the session in digital form

    What to bring

    Any existing formal documents describing your organisation’s brand, values and purpose

    Facilitator

    Julissa Shrewsbury

    Julissa Shrewsbury Brand Culture & Team Personal Branding Specialist

    Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.

    In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.

    Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.

    Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.

    The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.

    Back to Workshop Details
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    3 Steps to a Strong ‘Brand Culture’ at your Organisation

    When I ask individuals across all levels of an organisation, ‘What does the company brand mean to you?’, they typically find it difficult to answer that question. An organisation’s brand is so much more than a logo or a website. In fact, your brand is most meaningfully communicated through your people. This is what I […]

    The Role of the Team Leader in a Workshop: Do’s and Don’ts

    “As Team Leader, what is my role during a facilitated workshop for my team?” You’ve booked a workshop with a topic expert because you feel your team needs to learn more about the topic and develop an appreciation for the importance of building related skills or creating change… and you want them to hear it […]

    How to network virtually and online

    Since 2020 we have experienced lockdowns, venue restrictions and cuts to our regular networking event programs… and many are now finding that they prefer a hybrid or online-only approach to business and relationship development. Online networking activities can be shorter, more to-the-point and save lots of time and money otherwise spent attending in-person meetings and […]

    Julissa Shrewsbury

    Julissa Shrewsbury Brand Culture & Team Personal Branding Specialist

    About the facilitator

    Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.

    In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.

    Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.

    Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.

    The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.

    Key Expertise
    • Personal Branding for Professional People
    • Organisational Brand-Culture Connection
    • Business Communication Skills
    • Networking and Business Development
    • LinkedIn Strategy
    • Organisation Brand Strategy
    • Building Trust in Business
    • Professional Confidence
    • Leadership Development
    Industry Focus
    • Professional Services
    • Corporate Entrepreneurship and New Ventures
    • Leadership Teams
    • Boards, Councils and Committees
    • Management and New-to-Management
    Based in:
    • Any
    Specialist Categories
    • Business Communication
    • Culture Change
    • Leadership Development
  • Ask a Question
  • Brand Value is based on Trust – now more than ever

    What organisations need to address in order to build trust Working long-term with professional services, where brand success is dependent on maintaining a high level of trust – but particularly since Covid – I’ve been deep-diving into how we build trust, influence and confidence in business. I’ve had some really interesting conversations with professional people […]

    3 Steps to a Strong ‘Brand Culture’ at your Organisation

    When I ask individuals across all levels of an organisation, ‘What does the company brand mean to you?’, they typically find it difficult to answer that question. An organisation’s brand is so much more than a logo or a website. In fact, your brand is most meaningfully communicated through your people. This is what I […]

    The Role of the Team Leader in a Workshop: Do’s and Don’ts

    “As Team Leader, what is my role during a facilitated workshop for my team?” You’ve booked a workshop with a topic expert because you feel your team needs to learn more about the topic and develop an appreciation for the importance of building related skills or creating change… and you want them to hear it […]

    How to network virtually and online

    Since 2020 we have experienced lockdowns, venue restrictions and cuts to our regular networking event programs… and many are now finding that they prefer a hybrid or online-only approach to business and relationship development. Online networking activities can be shorter, more to-the-point and save lots of time and money otherwise spent attending in-person meetings and […]

    Julissa Shrewsbury

    Julissa Shrewsbury Brand Culture & Team Personal Branding Specialist

    About the facilitator

    Brand Culture Advisor and Personal Branding for professionals author, speaker and workshop facilitator, Julissa Shrewsbury works with boards, organisations and teams at the level of Brand/Culture connection: She explores the clarity of a brand’s messages to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation.

    In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection, confidence and visibility to reach individual and company KPIs. Her workshops cover analysis, strategy planning and skills development for boards, teams and individuals within organisations.

    Considered an Australia-wide thought leader in personal branding for professional services, Julissa has presented nationally and globally for INSEAD Business School Alumni, The Singapore Institute of Directors, the Australian Institute of Company Directors, the Australian Institute of Management WA, The Tax Institute, CPA Australia, the Institute of Internal Auditors, the Association of Financial Advisers, FINSIA, the Law Society of WA and many more. She has worked with Curtin Business School, UWA, RSM, HLB Mann Judd, StatePlus, Orix ANZ, Independence Group (IGO), Pritchard Francis, WA Farmers, Quantum TX and others. In addition to publishing two books, her articles and commentary have been published in various media and professional journals, including The Australian Financial Review’s BOSS Magazine, Leader Magazine and Brief Magazine.

    Julissa is a university-qualified educator with over 20 years’ experience teaching people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning and development experiences. Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.

    The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and culture in her personal creative projects.

    Key Expertise
    • Personal Branding for Professional People
    • Organisational Brand-Culture Connection
    • Business Communication Skills
    • Networking and Business Development
    • LinkedIn Strategy
    • Organisation Brand Strategy
    • Building Trust in Business
    • Professional Confidence
    • Leadership Development
    Industry Focus
    • Professional Services
    • Corporate Entrepreneurship and New Ventures
    • Leadership Teams
    • Boards, Councils and Committees
    • Management and New-to-Management
    Based in:
    • Any
    Specialist Categories
    • Business Communication
    • Culture Change
    • Leadership Development
  • Ask a Question
  • My Workshops

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